Trying to bag a much-hyped set of sneakers usually involves camping out on a sidewalk or battling it out with bots on the internet – which can be incredibly frustrating if you’re a real life human being.

But Newcastle-based retailer, END. Clothing, has decided to launch a registration system to ensure its most prized releases reach the feet of actual people, rather than web drones, with a micro site dubbed “END. Launches.”

Basically, you register, key in your shoe size as well as your e-mail address and shipping address, then on drop day you’ll be contacted via email and be placed in a queue should you decide to make a purchase. When you get to the front of said queue, you have five minutes to complete the order.

All in all it’s a much more egalitarian approach to sneaker hunting. Head over to END. Launches to register.

Afterwards, check out some of our favorite pieces from the END. Clothing buyers guide.

Words by Aleks Eror
Contributor
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