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“Put the back side of your phone to work with an e-Reader, smartwatch & battery case all in one,” proclaim the makers of PopSLATE 2, an ultra-thin protective shell that’s designed to use the reverse side of your iPhone to keep you informed at a glance.

Picking up where the original PopSLATE left off, the gizmo gives users quick access to essential information – for example, a flight boarding pass or email notification – on the back of their iPhone. What’s more, it uses e-ink technology, much like Amazon’s Kindle, so it can display information permanently while using much less energy than your average smartphone screen.

The PopSLATE 2 is available to pre-order now and ships in July, priced $79. The device is offered in various models to fit all present-day iPhone varieties. Check it out in action in the pretty cringe-inducing advert above.

For more iPhone content, check out our think piece, Is the iPhone SE a Step Forwards or Backwards for Apple?

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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