5 more

In what’s highly suspect as a very well-executed April Fools’ jokes, H&M has “announced” a collaboration with Facebook CEO Mark Zuckerberg.

Playing on the fast-fashion giant’s line of basics, the partnership pokes fun at Zuckerberg’s minimal outfits, which generally consist of a T-shirt and jeans. According to the press release, “This new gender-neutral minimalistic range was inspired by Mark’s beliefs that making even the easiest decisions (like what to wear or what to eat for breakfast) consumes mental energy and gets in the way of doing more important things. That’s why we named this collection ‘One less thing to think about in a morning.'”

While there’s almost no chance this one’s real, H&M is claiming that the collection will be available on May 1, 2016 in 250 stores worldwide and online. It looks like we’ll have to just wait and see. In the meantime, you can check out the dedicated website here.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

What To Read Next