Following our look at Private White V.C.'s ECOSEAM Suit, we present the British brand's Spring/Summer 2016 lookbook. To showcase the collection's ability to stand up to the elements, Private White V.C. headed to the coastal Welsh town of Porthmadog and captured the offerings on location.
Key pieces are included in the shoot such as the iconic Suede Rainrider, while the new Essentials range is featured in the minimalist campaign as well, allowing the clothes to speak for themselves. Instagram photographer @Finn, whose signature style features panoramic landscapes and breathtaking vistas, was specially chosen for the campaign and the result is nothing short of spectacular. The striking environment of the town's famous Blackrock Sands perfectly meshes with creative director Nick Ashley’s own vision for placing nature at the heart of both his designs and manufacturing processes.
In Ashley's own words: "Our clothes are of the land, made for use on the land, and at the end of the day they are so natural that should you leave them in a field for long enough they will gradually melt back into the earth that they came from."
Like everything the brand does, each piece is 100% made in the United Kingdom. Pick up your favorite piece now by following the link below and stay up to date with Private White V.C. on Instagram.
