The fashion industry seems to be in a bit of a crisis at the moment. Sales, generally, are slowing, while nobody quite knows how the archaic schedule of spring/summer and fall/winter can be reformed to suit an internet-addicted generation that’s used to instant gratification.

That climate of uncertainty is probably why Demna Gvaslia’s Vetements and Alessandro Michele’s Gucci have generated such a buzz in recent seasons. While they’re polar opposites on the surface, what unites both designers is their embracing of individuality and their pragmatic approach to fashion that ditches weighty concepts and grand theatrics in favor of just designing clothes

magazine’s Alexander Fury managed to get both Gvasalia and Michele in the same room during Paris Fashion Week, and got them to both shed their perspectives on what’s currently wrong with the fashion system. Both designers share pretty similar frustrations with the fashion system – namely its obsession with trends, show pieces that never make it to retail, and constant need for change.

“Alessandro Michele: …people look for that kind of individuality. They don’t want to look like a campaign picture. They choose….Because we’re so globalized and everything is so out there right away. I think there is this desire and need for being a bit different. That’s why the individuality matters much more.”

It’s a real long read – 5,000 words – but is well worth spending a bit of time on, as it offers a fascinating insight into the minds of two of the fashion world’s most talked-about names.

Head over to magazine to read the story in full, and for more fashion news, check out A$AP Rocky stunting in some exquisite high-end clothing for Johnson magazine.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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