Tune in and turn up

Though Kanye West’s The Life of Pablo – which, for the better part of its lifespan – was a TIDAL exclusive, it still managed to garner 250 million streams in its first 10 days. Its release on other services produced a snowball effect and helped it gain an additional 150 million streams.

Not surprisingly, The Life of Pablo, West’s seventh consecutive #1 album for Def Jam Recordingshas attained the top spot on the Billboard 200, making it the first ever #1 album to accumulate over seventy percent of its units from streaming.

A stickler for perfection, Kanye will release new iterations of the album in the months to come, so make sure to keep an eye out for updates.

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