adidas and Yohji Yamamoto unveil a new chapter in their Y-3 project’s history, an athletic line fittingly titled Y-3 SPORT. Following the collection’s campaign video, which dropped yesterday, we can now bring you a first look at the project’s first men’s and women’s collections in their entirety.
While Y-3 has always had sporty elements to it, it’s typically been seen as a fashion brand. Y-3 SPORT, on the other hand, is an athletic line first and foremost. Using adidas’s top-end fabrics, technologies and innovations, the line aims to deliver high athletic performance in tandem with Yamamoto’s distinct aesthetic.
Both men’s and women’s apparel has been designed to cope with various sporting activities, and uses sleek silhouettes, high-end fabrics and next-level technology on jackets, tops, tights, shorts and even a handy backpack, all of which promise light weight, breathability and superior range of motion.
A bevy of Three Stripes innovations are used throughout the collection’s sneakers, including BOOST sole units, Torsion support systems and fitted Primeknit sockliners. Oh, and there’s a thigh-high unisex sneaker-boot hybrid that looks like the Y-3 design team severed Darth Vader’s leg and made it into a shoe.
Here’s an official quote from Lawrence Midwood, Y-3’s Senior Director of Design.
“The Y-3 consumer is active, inquisitive and not willing to compromise on style, and we are continually looking for ways to deliver against our consumer’s ever evolving lifestyle. In line with the Y-3 consumer’s diverse mindsets, individualist traits and varied approach to fitness and movement, this collection is agile. Not confined to the gym, each piece is versatile enough to support a variety of sport and fitness disciplines.”
Y-3 SPORT is available from April 16 at select retailers worldwide and at Y-3.com.
For more from Y-3, check out Midwood’s favorite sneaker designs from the brand’s considerable archive.