In the next installment of our series that takes a look at some of the artists taking part in the 9th annual Brighton Tattoo Convention, we get to know Los Angeles-based tattoo wizard Norm Will Rise.

Raised in Baltimore, Norm first headed to Southern California in the late ’90s for its street art and graffiti culture. There he became heavily influenced by the lettering aesthetics of LA’s gang culture. He incorporated this style into his tattoos to great success, now traveling around the world to ink his cultural heritage.

From April 30 – May 1, the Brighton Tattoo Convention takes place in the iconic English seaside town and rounds up some of the best tattoo artists in the world.

Be sure to check out our previous video on celebrity tattoo artist Cally Jo.

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