French luxury skincare brand Biotherm Homme has announced a partnership with soccer icon David Beckham for a new grooming collection.

The collection of premium face care and grooming treatments will fight against dry skin, combat sun damage and signs of aging and help to build stronger, healthier skin. Beckham, who was recently voted “Sexiest Man Alive” by People magazine, said “I’ve been thinking about developing a skincare range for a long time. They (Biotherm) are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”

The Biotherm Homme x David Beckham collection will launch in 2017. Check out the campaign video below.

Don’t quite know where to start when it comes to grooming? Our man Alex Harris has got you covered.

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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