Pharrell Williams must have reached new levels of happiness following the launch of his newly-designed website yesterday.
Conceptualized by creative workshop five hundred, the site archives over 20 years of Pharrell’s music, style, art, film and philanthropy. Users can browse through over 500 tracks or learn more about his collaborations with the likes of Takashi Murakami and Chanel.
Fan engagement is the focus of the redesign, with visitors encouraged to log in through Facebook to create a fan card. A three step process requires fans to select one of five categories: music, fashion, art/design, tv/film or social good, then choose their favorite project within the category, and upload their unique card to the homepage where it serves as a tout to access the project of their choice. Internet users aren’t usually ones to jump through hoops, so this really separates the casual listener from the devotees.
Head over to the site to show Pharrell how much you care.
Read over our recent interview with Pharrell, in which he discussed his new adidas collab.