From the ground up

It’s the one guy in the sneaker game who’s working the hardest to keep your kicks fresh – Jason Markk.

The brand has become a staple ware for many of your favorite sneaker boutiques, and Markk even runs his own store in Los Angeles, where you can get your beat-up kicks serviced by experts, so no more scrubbing Jordans with a toothbrush.

Owner of his eponymous sneaker-cleaning product range, Jason sat down with Highsnobiety to explain his philosophy on packing for short and long trips, share some cleaning tips, and reveal his current sneaker rotation.

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