Now that we’ve seen a Swoosh-less version of Nike’s Air Jordan 1 Low, we decided to go ahead and imagine what a few of our favorite sneakers would look like sans-branding.
Bare of any logos, the stripped-down sketches force us to search for other signifiers in order to identify each shoe. Without its famous Three Stripes, the telltale shell-toe on adidas’ Superstar remains a key visual cue, and we can spot Vans’ Sk8-Hi through its signature high-top silhouette and ribbed collar, but PUMA’s Suede remains a bit more ambiguous without its Formstrip branding.
Each design takes more of a luxe, minimalist tilt in our new gallery. How do you think these classics fare without their iconic branding? Call out your favorite in the comments below.
Nike Air Force 1 Low
Nike’s Swoosh logo was designed by design student Carolyn Davidson for $35 in 1971. The logo is now one of the most recognisable trademarks in the world.
Vans’ understated stripe logo dates back to the brand’s origins in 1966. The Sk8-Hi was the second-ever Vans shoe to bear the stripe logo.
As history tells it, adidas purchased the Three Stripes trademark from Finnish sports brand Karhu Sports for the equivalent of approximately $1,800 and two bottles of whiskey.
PUMA introduced its “Formstrip” logo at the 1958 FIFA World Cup in Sweden.
New Balance 576
Designed by Terry Heckler, New Balance’s five-point “N” logo wasn’t featured until the ’70s with the release of the 320.
Now check out these famous sneakers that are illustrated with just a single line.
- Illustrations: Stephanie F Morris