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Cara Delevingne has bared all to raise awareness for endangered wildlife, and to protest against illegal animal hunting in the first-ever “I’m Not A Trophy” campaign.

Every 20 minutes the world adds another 3,500 human lives but loses at least one endangered wildlife species at the same rate. This is why renowned French artist and photographer Arno Elias set about launching the new global initiative. Cara Delevingne, who has often expressed her compassion for animals, is the movement’s inaugural brand ambassador.

The campaign features original photographs of Cara shot by Arno with artfully imposed wildlife covering her body. The movement is the first of its kind and hopes to spread greater education and understanding for malicious acts of trophy hunting and poaching of lions, elephants, rhinos and more.

Supporters can donate to a number of foundations over at imnotatrophy.org.

Also this week, PETA infiltrated the Hermès boardroom to protest against ostrich slaughter.

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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