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McDonald’s Japan is promoting its two new dipping sauces by launching a Willy Wonka-style contest to win an 18-karat gold McNugget.

One lucky person will win the 1.8-ounce golden chunk, reportedly worth about $1,500. Competition entrants have to follow clues on Twitter and around Japan to find the campaign’s mascot, a mysterious nugget thief called Kaito Nuggets, and the bejeweled nugget itself inside a five-piece McNugget pack.

McDonald’s said in a press release:

“He may appear in some of McDonald’s restaurants through the country, may throw out a ceremonial first pitch for a professional baseball game, or pay a visit to a prefectural governor making a surprising request entertaining people.”

McDonald’s will also gift 21 runners-up a five-piece pack of nuggets alongside the two new sauces, “Creamy Cheddar Cheese” and “Fruits Curry Sauce.”

Watch the campaign’s promotional video, below.

https://www.youtube.com/watch?v=wbMcLtbbxKU

Meanwhile, we also found out last week that Pusha T wrote the McDonald’s “I’m Lovin’ It” jingle.

Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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