3.Paradis, Black Rabbit, Grind London, Nilmance, The Incorporated, ZDDZ, C2H4 LOS ANGELES, GCDS, Ne.Sense and New Future London will produce a special capsule collection to be sold exclusively at the Florentine boutique store LUISAVIAROMA as part of this summer's Milan fashion week.

The capsule’s theme revolves around "underwater love" and will be dedicated to bloggers, journalists and those influential users of Instagram now ingrained into the modern fashion ecosystem. The labels were handpicked by Highsnobiety.

The capsule is part of the WOW (White On Web) project, curated by Highsnobiety and part of the wider WHITE Milano trade show, held during the Italian fashion capital’s perennial fashion weeks.

The WHITE WOMEN’S PRECOLLECTION + MENSWEAR counts more than 250 brands and 85 women’s pre-collections on its books. The capsule will be introduced with its own dedicated space at the famous LUISAVIAROMA store, as well as a dedicated installation in Milan, at WOW’s area within the WHITE Milano event in via Tortona 54 – Ex Ansaldo.

Find out more about the brands showing, including 3.Paradis, Black Rabbit, Grind London, Nilmance, The Incorporated, ZDDZ, C2H4 LOS ANGELES, GCDS, Ne.Sense and New Future London.

For more sartorial inspiration courtesy of our work with WHITE Milano, check out our editorials we did last time round.