Louis Vuitton’s artistic director for menswear Kim Jones has revealed he will be collaborating with NikeLab after posting a teaser image to his Instagram account.
The collaboration looks set to drop in July, and follows shortly after the release of Nike’s high-profile and successful collaboration with Balmain designer Olivier Rousteing last month. The Swoosh has also recently received plaudits for its longstanding partnership with Givenchy’s Riccardo Tisci.
Jones will become the third fashion designer to work with Nike this year in what appears to be a devoted attempt to more closely merge the worlds of haute couture and sportswear.
During his five-year stint at Louis Vuitton, Jones has become known for his utilitarian meets contemporary heritage pieces – that means we can expect anything from long, draping raincoats to Japanese-inspired bomber jackets. As has proved the case with NikeLab’s Rousteing collection, it will likely be the footwear over which everybody clamors.
If Tisci and Rousteing’s collaborations are anything to go by, which isn’t strictly reliable, there will be both men’s and womenswear pieces and range from $75 for a T-shirt to around $300 for a jacket.
Neither Nike nor Jones has yet to comment on the collaboration.
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