These days, there is of course no shortage of add-on lenses for your smartphone. So how exactly do these companies and their coinciding lenses stand apart?

Well, OOWA is looking to change the game accordingly with their new free-form lenses. This technology allows the lens to rotate asymmetrically and in turn optimize visual information within the boundary of the phone's sensor. Ultimately, this will capture a clear image from border to border.

OOWA presents their first series of free-from lenses with the 2.5X telephoto lens and the a 15mm wide-angle lens. The 2.5X will bring the out-of-range within reach, while the 15mm will tell the bigger story of your journey.

In addition, OOWA's case attachment system allows you to use and switch lenses both quickly and securely.

After watching the coinciding video underneath, introducing the new OOWA lenses, be sure to follow on over to their Kickstarter for more, as well as to support.