Where the runway meets the street

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from avant-garde experimental menswear to dope Spanish streetwear. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

SELF MADE by Gianfranco Villegas

Young Filipino-Italian designer Gianfranco Villegas drops a fabulous SS17 collection harking back to his teenage years in the early ’00s. Rap and R&B style icons like Fabolous, Cam’ron and Nelly inform his collection, which features pink bombers and fuzzy bucket hats (instant win), oversized stripes tees and pieces scribbled with meticulous silk embroideries. Do-rags and bandanas solidify the nostalgic vibes.


Spain doesn’t have much of a legacy in streetwear, but Madrid’s Sisyphe looks hell-bent on changing that. The young label serves up a menu of street style bangers, including bright yellow hoodies with clean, catchy graphics, jeans with jagged, raw hems, patchwork denim vests and lush floral trucker jackets. Definitely ones to watch.


Just 21 and 22 years old respectively, Parisian footwear label Arpent’s founders Raphaël Brisson and Sara Rangchi unveil a set of Italian-made shoes with unorthodox-yet-modern styling. Traditional silhouettes like derbies and combat boots are modernized with updated sole units, side zippers and dramatic cutaways, for a collision of classic, sporty and military vibes.

Elliott Evan

Avant-garde designer label Elliott Evan plays with texture and unusual fabrics in its FW16 collection. Extra-shaggy raw-hemmed hoodies and knits, oiled denim and textured leather work together for a brooding, dark aesthetic, while garments are cut to imaginative new silhouettes. Oh, and there’s a backpack in the shape of a skeleton, too.


Unisex label Lupe drops an SS17 collection dubbed “POSITIVE VIBRATIONS.” Fittingly, the brand’s summerwear is heavy on surf motifs, while playful embroideries adorn shirts, zip-up jackets and even some jeans. String vests, drawstring trousers and bleach-splashed denim complete the lazy, West Coast vibes.


Minimalist footwear might be all the rage these days, but London’s Primury goes one step further and even eliminates the laces from its low-key sneakers. The unisex label was founded in 2014, and in its short lifespan has already picked up the Holy Grail of fashion stockists: Dover Street Market. Focusing on skate-style silhouettes, the brand’s footwear sports chunky soles and elasticated panels so they can be slipped on without the need for laces.


“Why settle for clothing that’s designed for everyone but made for no-one?” asks Unmade’s press release. The London label offers made-to-order T-shirts that are designed via the brand’s interactive website, giving the user the chance to explore a virtually limitless combination of colors, stripes and styles. The “type something” series even determines a tee’s stripes by typing something into a search bar — sort of like if Google made T-shirts.


PAVÉ hails from Paris, but takes inspiration from the US of A and its preppy casualwear. That means double-pleated chinos, low-key shirting and zip-up blousons. Central to the brand’s SS17 line is a coach jacket emblazoned with the collection’s title, “SHADOWBOXING” — a homage to both Mike Tyson and Wu-Tang’s GZA.

For more undiscovered talent, check out the rest of our Under the Radar series.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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