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SHOWstudio founder Nick Knight is fed up with the paparazzi, so much so that he’s joined forces with Kate Moss — who of course knows a thing or two about being harassed by photographers — to present the new limited edition Anti T-shirt.

The design was inspired by Knight watching his friends being aggressively pursued by the paparazzi time and time again. For that, the “Fuck You Cunt” graphic on the front of the tee is only visible during flash photography.

“The idea for the shirt came from the sense of outrage I felt after seeing footage of a pack of male paparazzi pursuing, hounding and terrorizing Kate Moss,” adds Knight.

To see the unique reflective shirt in action, as modeled by Kate Moss, press play above. Then you can pick up your size for $80 USD.

Kate Moss has also been tapped as the face for adidas Originals’ Gazelle relaunch.

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