HUF is back and has released a first video lookbook of its upcoming Fall 2016 collection. Filmed in New York City, the video lookbook builds entirely on the brand’s skate origins. Downtown streets are the setting of the short, which captures skateboarding and other urban activities and moods in the city. Next to the HUF Fall 2016 in-line collection and footwear, the video also previews the upcoming collaborative capsule with fellow skate brand Chocolate.
The new HUF Fall 2016 Collection drops July 14 at the HUF online store, HUF Los Angeles, and HUF retailers worldwide.