The mobile game has only been out for a few days, but Pokémon Go has already had a huge impact on Nintendo, as with society in general. It is being reported that the app has added roughly $11 billion to the value of the company in the past couple days of trading in Japan, as Nintendo stocks are up nearly 25%.
Nintendo had previously been unable to spark substantial interest with virtually all of its mobile gaming attempts, but due to the widespread success (understatement) of Pokémon Go, we can only hope that the company will in turn resurrect other classics like Mario.
Currently, the app is only available in the U.S., Australia and New Zealand, but it is already the top grossing game in each region. It will soon be coming to United Kingdom, Europe and Japan, which will seemingly further amplify the added valuation of Nintendo.
The question, however, is how long will Pokémon Go be able to sustain that level of momentum, as with any other app/game.
Now back to your regularly scheduled Pokémon hunting.
- Source: Quartz