As was reported roughly a week ago, Pokémon Go has already added $11 USD billion to Nintendo’s market value. In addition, we have just found out that in large part due to the ever-popular mobile game, Nintendo has also passed rival Sony in market value.

As of today, Nintendo’s value has surpassed the $39 billion USD mark, again, moving ahead of Sony, all while seeing its share price more than double. On Friday, the company set a record for the most shares ever traded daily in Japan.

The questions still remains, however, how long will Nintendo and Pokémon Go be able to keep this unbridled momentum going? Although, having already crashed after being released in 26 new countries, signs are pointing to no slowing down any time soon.

It is also worthy of note, that after just launching in Europe, the game will become available for play in Japan beginning tomorrow.

For more on Pokémon Go, check out what we learned from playing the mobile game for a week.

Not NYC, not LA.

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