The world’s leading international brewer, Heineken, has teamed up with premium travel accessory brand TUMI to create a Miami-inspired tote bag.
The tote bag is the first of a three-drop release from the two brands and falls under Heineken’s #Heineken100 campaign, which partners the brewer with the most innovative names in retail to develop limited-edition co-branded products. Previous partners have included the like of Public School, Garrett Leight, retailer Union Los Angeles, Parabellum Mark McNairy, retailer KITH and NEIGHBORHOOD.
This first release is a stylish Miami-inspired TUMI tote bag with signature Heineken-green detailing, and designed with ergonomic and luxury interior functionality. The second TUMI #Heineken100 product, curated for New Yorkers, will debut in September, while the third, curated for Amsterdam, will release in October.
Each product will be seeded to 100 of the world’s most influential men. Watch the #Heineken100 hashtag for more information.
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