The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below you’ll find some of the best collections to land in our inbox this month, from minimalist sneakers to stylish activewear. Get to know these brands before they’re massive.
For his second-ever collection, NYC designer and former Thom Browne design director Robert Childs looked back to his formative years spent sailing in Key West, with a line of technically-proficient casualwear. Emphasis is placed on comfortable and practical fabrics, with short-sleeved shirting, track jackets and light outerwear executed in modern, contemporary styles, and finished with a smattering of eye-catching graphics.
The activewear market is getting pretty crowded these days, and DYNE seems hell-bent on carving a niche for itself in the sphere with a line of striking sports-casual gear. Modern fabrics are used throughout, with bold colors and patterns ensuring that the brand’s gear stands out from the rest of the pack. Gym and track-friendly pieces are accompanied by jackets and shirts for those who don’t want practicality to come at the expense of modern style.
Finland may be dwarfed by some of its Scandinavian cousins, but that hasn’t deterred Helsinki label FRENN, whose SS17 label is all about “relaxed sophistication and Nordic simplicity.” The label’s collection is produced in northern Europe with environmentally-responsible fabrics, and gives classic men’s pieces a modern touch via oversized pockets, low-key patterns and relaxed silhouettes.
LA label Subspace drops high-end luggage with a twist: their bags come with internal batteries and a multi-compatible smartphone charging lead. Useful or what? The brand’s pieces mix premium leathers with clean silhouettes and low-key colorways. Oh, and their bags come with three USB outlets — so you can charge the whole squad’s phones at once.
London label NOUNION previews its debut SS17 collection, inspired by gangs from the Bronx during the ’70s. Silhouettes are slimmed down, with rugged denim and boots providing a tough edge. Centerpiece to the brand’s debut collection is an elongated trucker jacket, which sports added denim panels to turn it into the length of a topcoat.
Upstart Italian label PHP excels in leather and denim, using vintage American fabrics, authentic military gear and specialist hides. The brand looks at clothing through a distinctly American lens, reinterpreting trucker jackets, army gear and vintage-style graphics of diners, motels and truck stops, creating a homage to all things USA — but crafted to traditionally exceptional Italian standards.
UK label Rabbithole London previews its forthcoming FW16 collection of modern streetwear pieces. Hoodies are elevated via extra-long drawstrings and heavily-washed fabrics, while sweatpants are given oversized cargo-style pockets and slouchy drop-crotch silhouettes. A head-turning palette of mustard and navy ensures the brand’s pieces will stand out on the streets, too.
THEY NEW YORK
Contemporary NYC footwear label THEY unveils its debut collection of high-end leather sneakers. Available in both men’s and women’s sizing, the brand’s shoes sport distinctive color-blocked silhouettes, with blush peach and neutral beige tones dominating the collection’s palette.
The brand’s founders draw from over 30 years of family experience in the Japanese footwear industry, and its debut collection is available to shop right now.
Speaking of Japan, undecoratedMAN is the latest exciting young label hitting our inbox from the Land of the Rising Sun. The brand’s designer Takayuki Kono presents a wardrobe of low-key, casual menswear, where tailored topcoats sit alongside cozy sweats. An earthy palette of rust and olive grey is used to draw the eye in favor of wacky graphics or gimmicky patterns. Yet another Japanese brand to keep an eye out for.