It’s not a secret that when it comes to shielding your sneakers from dirt, grime, and whatever else you find yourself stepping in, Crep Protect is one of the best on the market. Sure sneakers take a lot of damage over their lifespan, but did you ever consider protecting something that’s protecting your head—like say, your favorite snapback? Teaming up with the headwear giants at New Era, Crep Protect has created a new treatment that will have you (and your hats) covered.

Operating like the Crep Protect sprays that you’ve already used on your sneakers countless times, this European-exclusive Ultimate Headwear Protection spray applies a breathable barrier to block stains without messing up your cap’s look, feel, or weight. Applied correctly, and liquids won’t penetrate the cloth, instead beading up and rolling off the surface material.

Don’t freak out over whether this spray will kill your headwear either: cotton, suede, polyester, denim, and wool are only a few of the fabrics that play nice with this product. Oh, and unlike the sunscreen your Mom forces you to constantly reapply on trips to the beach, each application of this spray lasts roughly six months—no need to blow through bottle after bottle.

Dropping on September 23 at New Era locations throughout the UK, France, and Germany, you’ll want to snap up this spray before fall squalls hit the weather report.

  • Source: Crep Protect
Words by Gregory Babcock
Sponsored Content Editor, US