Where the runway meets the street

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from South African headwear to high-end basics. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.


Upcoming New York designer Daniel Dugoff looked to the work of minimalist artist James Bishop for his SS17 collection. The painter’s Other Colors piece served as a starting point for the collection’s color palette, which means earthy, muddy hues are liberally splashed over a selection of contemporary menswear pieces. There’s patterned shirting, shorts and sweaters, but pick of the punch is undoubtedly some super lazy, super dope track pants — complete with sporty side stripes.

50/50 by Simon and Mary

A little unusual for Highsnobiety, but hey, dope new stuff is what we’re all about. 50/50 by Simon and Mary is a South African brand that comes from 70 years of hat-making experience, and is the product of a close bond between designer and factory. The brand’s hats crafted from 100% wool felt and hemp in Johannesburg, and are available in a variety of colorways — from low-key classics to more striking two-tone options.


Formerly based in New York, Bond recently made the move to LA and is celebrating the move with a very limited, very special set of gear inspired by its new hometown’s ’70s spirit. The “Our War” collection consists of two hand-painted jackets, two pairs of hand-painted Japanese denim jeans and two cotton tees. The gear is available for a limited time over at 424 On Fairfax.

Fingers Crossed

Ryu Hayama’s Fingers Crossed label debuts its SS17 collection, “Across the Universe.” The designer toys with proportion, cropped his pants high, with super-wide legs, while anoraks are given similarly wide silhouettes. Interlocking grommets and straps are utilized throughout the collection, often taking the place of traditional zips and buttons.

Les Basics

Conceived in London but produced in Portugal, Les Basics is all about, you guessed it, basics. Wardrobe essentials like tees and crewnecks are elevated to high-end standards, and for the more adventurous dresser there’s even a cozy-yet-chic fleece sport coat and matching pant. Ideal for those who need to look sharp in a meeting but want to still feel like they’re sitting on the couch at home.


Yet another promising brand from South Africa, Sol-Sol debuts an SS17 line of low-key casualwear for the grown-up streetwear customer. Bright blue macs, bold red coaches jackets and cropped pants are all ideal spring wear for the discerning dresser, and graphics are kept super clean and tasteful, too.

The line is available now through a selection of high-end retailers including HOSTEM, Roden Gray and POPCORN.


London-based designer label Tropiano unveils a SS17 selection of garments which stay true to the labels Italian roots. Italian-made linen pieces are cut to adventurous silhouettes, as added buttons, tie fastenings and trailing ribbons are used in combination with oversized cuts. A low-key palette of greys allows Tropiano’s out-there shapes to really do the talking.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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