Where the runway meets the street

Following their debut New York Fashion Week presentation, Amsterdam’s Scotch & Soda launches its Fall/Winter 2016 collection alongside its first global campaign.

Titled “From Amsterdam, From Everywhere,” the campaign explores worldly treasures and their inspiration on the FW16 designs. Scotch & Soda looked to literature, vintage objects, artifacts, and nature, incorporating their finds into the creative process.

Shot by Emma Summerton and styled by Onedine Azoulay, it stars Imaan Hammam and Naleye Junior. Curious global travelers, the pair embody the brand’s deep-rooted connection with the Amsterdam and inquisitive spirit. They discuss their relationship with the Dutch capital in the video above.

An old-meets-new Nordic clash, the collection features military and outdoor gear, hi-tech sportswear, workwear, and smart/casual pieces. Bold colors, patterns, and graphics juxtapose rich hues, fair isles, and tartans.

With knitwear and outerwear at the collection’s core, varsity jackets, luxe sweatpants, dress shirts, cocktail blazers, and winter accessories add greater depth. The collection utilizes tweeds, wools, satins, velvets, and silks. Standout details include mountaineering zips and clips, fringing, wind-proofing, and quilting.

Scotch & Soda Fall/Winter 2016 is available in-store now and online via the link below.

Check out Scotch & Soda’s Spring/Summer 2016 collection inspired by safaris, beaches, bazaars, and Tokyo.

Words by Aaron Howes
Branded Content Editor
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