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After recently getting a look at every piece from Rihanna’s FW16 FENTY PUMA collection, here we see new campaign imagery for the seasonal delivery.

In conjunction with Paris-based creative Agency M/M, PUMA and Rihanna tapped photographer Willy Vandeperre and stylist Alastair McKimm to shoot and style the project, respectively. The collection is then further brought to life by models Fei Fei Sun, Cong He and Sang Woo Kim who all bring their attitude to give an edge to the campaign.

Rihanna’s new FENTY PUMA array is scheduled to land at retailers tomorrow, September 7.

Not NYC, not LA.

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