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Ronnie Fieg and his KITH collective have come a long way. They now have multiple locations and in-house lines for men, women and children. In addition, KITH has just announced its inaugural runway show during New York Fashion Week.

Titled KITHLAND, the event is meant to break the mold of conventional shows, as the production is comprised of three components — beach, city and mountain — each of which represents a region that has inspired the product, as well as areas where KITH will open shops in the future.

KITHLAND will feature 90 different looks, showcasing KITH collections and collaborations that will be releasing throughout the remainder of 2016. The private event will include fashion, live music, and technology to create a fully immersive and completely unique experience.

The show will be hosted by Samsung at their New York City flagship, Samsung 837, located in the Meatpacking District.

KITHLAND debuts at 9:30 p.m. on September 13, as the show will also be streamed on kithnyc.com.

Not NYC, not LA.

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