What actually goes into preparing for a fashion show? Better yet, what actually goes into preparing a brand for its first-ever fashion week presentation? If you’ve watched television portrayals of the process (Project Runway) there’s a good chance you’re laboring under the assumption that everything is done at hyper-speed with caffeine-induced breakdowns sprinkled liberally throughout. In real life, things tend to move a lot more predictably, and with a lot less producer-endorsed drama.
Cut to clothing designer, Ronnie Fieg, who is currently in the same position as your favorite Project Runway finalist. To phrase that more clearly, he is, as we speak, putting the final touches on “Kithland,” a runway show that will display 90 different looks comprising all of Kith’s collections for the rest of 2016. Fieg, who collaborated with our team on an exclusive run of sneakers last year, invited Highsnobiety to follow along for the final two weeks of preparation.
So, cameras in tow, we joined him behind the scenes as he conducted model castings alongside author of The Importants, Kevin Amato, who also handles VFILES and Hood By Air’s model castings. Fieg also let us into the final show conceptualization process, which saw him working with stylist Eugene Tong to put together model looks. Though Fieg was inundated with the responsibilities of tending to the business of fashion, the designer still found time to fulfill other priorities, like giving his celebrity supporters a first look at what the rest of the world will see this evening. We watched as Fieg chopped it up with football player Victor Cruz, rapper Fabolous and models Amina Blue, Sarah Snyder and Aleali May.
Press play above to enter the world of Kith and get a first glimpse at the brand’s new collaborations with BAPE, OFF-WHITE, Columbia, Bergdorf Goodman and Timberland.
Plus, we even managed to sneak a peek at some unseen silhouettes from the adidas collaboration.
“Kithland” will be debuting at 9:30 p.m. EST and will be streamed directly on Kithnyc.com.
- Video: Josh Medina for Highsnobiety.com