ASICS is launching an ambitious new campaign to encourage both weekend runners and aspiring athletes alike to step up their workouts and achieve bigger goals.

The Japanese brand has called on Austrian actor Elyas M’Barek to star in a series of motivational videos for the campaign, which it hopes will appeal to a wider, younger and sportier audience.

The three videos, titled “Pain,” “Euphoria” and “Determination,” see M’Barek sweat it out as he smashes through glass walls, gets into a fight with himself, runs in the rain, and plays an intense game of handball. In each video he wears ASICS’ most versatile running shoe of all time — the fuzeX.

Check out “Pain” above, and see “Determination” and “Euphoria” below.



Meanwhile, adidas Originals has officially introduced the YEEZY Boost 350 V2.

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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