One of the biggest shows of Milan Fashion Week is Moschino (you could tell by the ostentatious street style fest that went down outside the show space). For SS17, Jeremy Scott used the Italian house to comment on the internet generation’s fixation on 2D screens. He used trompe l’oeil techniques to make garments come to life, just like the paper dolls that our parents’ (or grandparents’) generation would remember.
Moschino’s glitzy, sexed-up fashion — gold accessories, leather jackets, larger-than-life branding — was rendered 2D via trompe l’oeil garments, much like Thom Browne’s NYFW show a few weeks ago. There were even life-sized pull tabs and stuck-on accessories. Witty stuff, and another example of Scott’s fascination with modern-day consumerism (remember the FW14 “McDonalds” collection?).