Despite igniting a swarm of fury out of the Beyhive, Bon Iver (aka Justin Vernon) is still alive and kicking. Which is good, as his highly-anticipated new album 22, A Million drops tomorrow, and it would be a damn shame if he was sealed in a tomb by angry Beyoncé fans before its arrival. To up the hype for the record even more, Vernon has created a video with his record label Jagjaguwar that shows the unpacking of the coveted vinyl edition of the album.
While an “unboxing” video is usually reserved for sneakerheads, it seems that the world of vinyl is equal to the same treatment. Filmed in stop-motion, the clip shows a comprehensive overview of all of the nooks and crannies in the vinyl, which other than the vinyls themselves includes a booklet of artwork decoding the mass amount of strange symbols that adorn the album cover.
And though the idea of a vinyl unpacking video seems a novel concept, Bon Iver were coincidentally not the only band who created one this week. Radiohead have announced a deluxe LP edition of this year’s album A Moon Shaped Pool, and they made an even stranger, overtly David Lynch-ian visual preview of the album’s surprises.
Bon Iver’s 22, A Million is out on all streaming services tomorrow. Pre-order the vinyl on his online store now.
In other music news, Flying Lotus has released an eerie new single titled “Crowned” as his rapper alter ego Captain Murphy. Listen to it right here.
- Cover Image: The Independent