The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below you’ll find some of the best collections to land in our inbox this month, from Spanish eco-friendly performance gear to Korean streetwear. Get to know these brands before they’re massive.
Druthers brings some high-end sensibilities to the underwear game, with a collection of essentials cut and sewn in NYC’s Garment District using premium Japanese fabrics. What’s more, that Japanese cloth is an eco-conscious cotton-poly blend that saves a mind-blowing 300 gallons of water per pair of boxers.
You can find the brand’s boxers, trunks and socks at high-end retailers like Goodhood, Opening Ceremony (who they’ve also collaborated with, flex) and BEAMS.
While we’re talking about eco-friendly clothing, ECOALF is a Spanish label that creates its collections using recycled material, while striving for the same levels of quality, design and technicality as the best non-recycled products on the market.
Fishing nets, plastic bottles, tires, coffee (COFFEE?!) and recycled wool and cotton are incorporated into ECOALF’s fabrics, and a lot of that has been recovered from ocean waste, too.
In terms of the clothing itself, ECOALF’s FW16 collection is low-key, utilitarian and modern. There’s parkas, puffer jackets, insulating vests and cropped macs, all of which are produced in a functional, contemporary palette.
Imtayaz Qassim is a London-based luxury menswear designer, who also lent his talents to fellow Londoner Sam Ross’s A-COLD-WALL* label.
For his inaugural collection, titled “Silk Road,” Qassim drops parkas, hoodies, knits and sweatpants secured with rope ties (sick), as well as a plush jacquard paisley tee and waffle-knit tank top.
Qassim’s collection is entirely manufactured in London by a boutique atelier, and he also offers a bespoke service for clients who are after something a little special.
Pas De Faux
LA label Pas De Faux takes an unorthodox approach to streetwear, scattering unusual details throughout their FW16 “The Mechanism” collection. Seams are seen in weird new places, dissecting hoods and pockets, while extra layers protrude out of shirts and tees.
Yet more unusually-placed pockets appear on shirts, an elongated mac, and this editor’s personal favorite, tapered cargo pants.
Another week, another dope new streetwear brand from Korea. This time it’s Seoul’s Pragmatic, whose founder, J.Ssup Lee, has been involved in the nation’s streetwear scene from the early 2000s, and studied at Tokyo’s prestigious Bunka School of Fashion (where Yohji Yamamoto and Junya Watanabe studied).
Field jackets are lined with leopard print, and rugged, macho shearlings are dropped in a variety of earthy colorways, while there’s striped turtle necks, hoodies and flannels to keep your FW16 arsenal well stocked. Highlight of the collection is a pair of sick bleach-splattered striped tees, available in both red and white.
Copenhagen designer Emil Wæde Frederiksen’s label Quisling is all about gloomy graphics and nouveau-grungy styling. Included in the label’s “Fast Satisfactions” collection are short-sleeved shirts, hoodies and a trench coat adorned with metal D-rings and raw, shredded hems.
The collection dropped back in June, but select pieces are still available via the brand’s online store — stay tuned for further releases in the future.
Sokarno’s collections may be designed and produced in Australia, but they take a hefty influences from the other side of the globe — Scandinavia, to be precise. That means low-key, understated aesthetics define the brand’s staple pieces, which include hoodies, zip-up sweaters, tailored trousers and wool overcoats. Smart, chic vibes from Down Under.
Just like Korea, LA is killing it right now. Whiteprint was started by fashion photographer Alex Bortz, and aims to bring a dreamy sense of fantasy to what’s normally a pretty understated part of the men’s wardrobe. Zip wallets and pouches are decorated with striking graphics of roses and flies, to make a statement without looking too gaudy or flashy.
The brand’s accessories are made in LA using imported Italian leathers, so you can rest assured the quality on offer is pretty supreme.