reebok-vetements-instapump-fury-release-1

[UPDATE] Monday, October 17, 11:31 ET – Reebok and Vetements have shocked the streetwear world with a surprise collab on a brand new silhouette, which you can see above. The pair were thought to be releasing the bricolage Instapump Fury teased earlier this year and referred to in the original article below, but we’ve just received confirmation that it is the above shoe which is gone on sale in Seoul today.  

The hotly-anticipated collaboration between Reebok and Vetements on the Instapump Fury sneaker appears to be releasing today in South Korea.

The English sportswear brand and fashion’s current it label have kept a tight lid on all details thus far, with only a few grainy shots of the sneaker making their way onto the internet earlier this year. However, that started to change when Vetements uploaded this promo image to Instagram, revealing the release of a mystery sneaker at a “secret location” on October 17.

VETEMENTS COMING TO KOREA @reebok @matchesfashion

A photo posted by VETEMENTS (@vetements_official) on

Now the release of the Reebok x Vetements Instapump Fury has seemingly been confirmed by Kevin Poon. Poon, co-founder of Hong Kong’s streetwear brand CLOT, posted a picture of himself wearing the bricolage sneakers to Instagram just a few hours ago.

We still don’t yet know exactly where the “secret location” is in Seoul, South Korea, or whether the shoes will get a North American or European release. Stay tuned for more information as we have it.

In other fashion news, BAPE just announced another Coca-Cola collaboration for 2016.

Words by Daniel Pearson
Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

What To Read Next