Sneaker fever hasn’t just gripped the world, it’s gripped the economy too. The American market for deadstock sneakers has now eclipsed a colossal $1 billion, with the thriving resell community netting millions of dollars a year by flipping rare kicks for profit.
With that in mind, we’ve teamed up with the sneakerhead data wizards over at StockX (formerly known as Campless) with illustrations by Dan Freebairn to bring you a detailed breakdown of the most valuable shoes to hit the resell market, as well as those that grossed the most dollars overall.
Here’s the rundown for 2016 Q3 (that’s July 1 to September 30) – with StockX’s data based on the sale of deadstock sneakers on eBay.
adidas Reigns Supreme
When we first started this series back in the first quarter of 2015, adidas had just launched their first YEEZY shoe. While the YEEZY Boost 750 scored high with a resell value of $1,416, the rest of the most expensive sneakers list was dominated by Nike and Jordan releases. Just a year and a half later, though, and that’s changed completely — there’s only one Jordan shoe in the top 10 most expensive sneakers of this quarter, and not a single Nike one (!).
The Three Stripes’ ultra-limited “Red Apple” NMD_R1 shoe clinches the top place, with an impressive $1,706 average price — not surprising, given it was limited to just 200 pairs. The latest YEEZY Boost 350 comes in second (of course), followed by yet more NMDs — both mastermind JAPAN and Pharrell’s collabs, with one shoe each from Jordan, New Balance and BAPE (courtesy of your boy Ronnie). That’s a huge change compared to how things looked just 18 months ago, and shows just how far adidas has come in such a short time.
But Nike Isn’t out of the Picture
adidas may have killed it with a couple of hyped models — and some help from Pharrell and Kanye — but when it comes to the bigger picture, it’s still a Nike-heavy business. The vast majority of dollars spent on the secondary market go on Swoosh and Jumpman models, and that’s still true — ish.
Six out of 10 of the highest-grossing shoes of the quarter are Nike and Jordan models, with adidas’s YEEZY (both Boost and cleat versions), Pharrell and NMD models making up the rest of the inclusions. Again, that’s a huge change compared to the beginning of last year, when Nike was straight-up killing the resell market (as it’s done for so long).
Stay tuned for further insight into adidas’s attempts to overthrow its arch rival at the top of the sneaker resell market.
- Illustrations: Dan Freebairn / Highsnobiety.com