Mark Zuckerberg has made his next move in the corporate chess game against rival Snapchat by adding Halloween-themed selfie “masks” to its live video feature.

Zuckerberg, who has repeatedly tried to purchase Snapchat (one bid totaled a whopping $3 billion,) recently copied Snapchat’s signature “Stories” feature within Instagram, the photo-sharing social media platform he purchased in 2012 for $1 billion.

This latest move allows users to apply a jack-o’-lantern, a witch, a skeleton, and a few animal filters over their faces as they broadcast live video from their account. It’s the first time Facebook has used Snapchat-style face filters, and it almost certainly won’t be the last.


The filters themselves are less flattering than Snapchat’s, but if you want to look like half your face skin is peeling off as you’re live streaming your child doing, you know, absolutely nothing but irritating the shit out of everybody, then it’s perfect.

To begin a stream wearing a mask, open the creative toolbar by tapping the magic wand icon in the upper left-hand corner of the app. The mask icon will then pop up on the bottom of the screen.

In other tech news, here’s everything you need to know about Microsoft’s latest products.

Words by Daniel Pearson
Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

What To Read Next