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Vine co-founders Rus Yusupov and Colin Kroll have launched their next app, HYPE — a live video broadcasting tool which will go head-to-head in competition with Twitter’s Periscope app.

HYPE will allow users to broadcast live video from their smartphones while simultaneously being able to add music and animations over the top of them. The video stream can then be shared with friends or the public on the HYPE app, as well as other social networks.

It’s no secret that the app market is flooded with live video-sharing apps right now, but HYPE has the potential to capitalize on Periscope’s simple-but-limited capabilities and people’s reluctance to share live video on the very intimate environment of Facebook. At the hit of a button you can go live, and then share photos, videos, and GIFs from your camera roll directly to the stream, as well as play music from your iTunes library and add text, emoji, and themed backgrounds.

To keep those constant self-validation feels rolling in, the app creates a border of stars that HYPE calls ‘sparkles’ when people like the video, which the app then keeps count of alongside how many people have viewed the content.

Yusupov and Kroll famously sold Vine to Twitter in October of 2012 for $30 million, but they were reportedly left dismayed last week when Twitter announced it would discontinue the 6-second video app. Is this a personal vendetta against Twitter by attacking Periscope, or simply an exciting new project to improve our live video experience? Let us know in the comments below.

Meanwhile, PornHub has offered to buy Vine, stating that “6 seconds is more than enough time.”

Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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