[UPDATE] Thursday, November 10, 10:43 EST – New Balance has since made the following statement to Highsnobiety regarding its reported support of Donald Trump:
“As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade in that we want to make more shoes in the United States, not less. New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today. We believe in community. We believe in humanity. From the people who make our shoes to the people who wear them, we believe in acting with the utmost integrity and we welcome all walks of life. Since 1906, we have carved our own path in being passionately committed to making things at our five factories in New England, even when nobody else did. New Balance and our thousands of employees around the world constantly strive to better our local communities. We always have and we always will.”
Read the original story below.
Wall Street Journal reporter Sara Germano tweeted late last night quoting NB’s VP for public affairs as saying the Obama administration turned a “deaf ear” to New Balance, and that it feels as if they will “move in the right direction,” with Trump.
The news has since been reported elsewhere by NY Mag, GQ, Sole Collector and others.
It seems that NB has long opposed the Trans-Pacific Partnership or TPP — a pact that aims to deepen economic ties between nations, slashing tariffs and fostering trade to boost growth — something which Trump has also long opposed.
New Balance is trying to make a running shoe with 100 percent American parts, but feels the trade deal will doom shoes made in the U.S. (and the jobs of the American citizens making them) as it becomes cheaper to import from elsewhere.
The brand’s anti-TTP stance is also at odds with its competitors. Nike says the proposed trade agreement, which was backed by President Barack Obama, would ease the creation of 10,000 manufacturing and engineering jobs in the U.S. Though it’s still not clear how this would work.
Now, for a bit of light relief, check out these custom Supreme Stan Smiths.
- Main & Featured Image: Associated Press