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With the holidays lurking just around the corner, Gucci adds volume (and dollar count) to your wish list this season with a 2016 gift giving campaign featuring its Cruise 2017 collection.

Directed by illustrious photographer and director Floria Sigismondi, both the video and photo spread take inspiration from the Biblical “Garden of Eden” story where models thrive in a dreamy botanical paradise laden with wild life and flora (poppies, tigers, snakes, bees) that have become trademark motifs to the Italian house’s aesthetic since Alessandro Michele’s reign as Creative Director.

Soak up all the Gucci glory via the campaign below then find out more about the brand’s forthcoming fashion exhibition at England’s Chatsworth House.

Words by Nico Amarca
Fashion Editor, North America
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