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In continued celebration of their 20th anniversary, Concepts has just unveiled news of a new store opening in Dubai.

Located in the heart of Dubai’s bustling City Walk area, the store sprawls thousands of square feet, as the main atrium showcases nearly 100 different footwear options consisting of top-tier products from brands. In the center of the footwear wall, a rock garden is placed underneath a glass enclosure to add unique depth to the space, while a living wall of moss behind the cash wrap rounds out the immaculate detailing of the new store.

To celebrate the launch, Concepts will be exhibiting a history of some of their most famed collaborations such as the Yellow Lobster Nike SB at the Sole DXB Event. Other festivities will include a Yeezy Boost giveaway, as well as two limited edition gold foil Concepts logo shirts exclusive to the event.

Concepts also recently teamed up with Red Wing for an exclusive 20th anniversary premium 6″ Moc Toe Boot.

Words by Marcus Cho
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