This week Herman Miller opened the doors to its only North American retail store. Located in New York, the flagship and showroom spans across 6,000 square feet.
Overall, the space is designed to embody the Herman Miller lifestyle, featuring furniture, lighting and accessories, not only from the American design brand, but also independent designers.
Much like the initiative to establish itself as a full-fledged lifestyle brand, the retail store is essentially this particular strategy materialized. And while the space is part showroom, part shop, everything in the store is for sale.
To ensure that the overall look of the flagship does not get stale, the display swill be changed out on a regular basis, thus highlighting new product and fresh design concepts.
The next time you find yourself in The Big Apple, be sure to take the opportunity to check out Herman Miller at 251 Park Avenue South.
- Source: Fastco Design