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HYPE collection

London label HYPE continues with its own take on easily accessible and highly wearable streetwear basics with a four-piece drop.

Stocked at London’s streetwear Mecca that is Footasylum, the drop amounts to four crewneck tees, all with a snug stretch build: the “camo splat” T-shirt in monochrome colorway; the simple gradient “speckle fade,” also in black and white, with HYPE’s script logo placed front and center on the chest; the black “crest splat” crewneck tee with rose-hued branding on the chest with a paint splat-esque design around the logo; and finally the only tee to deviate in colorway, the west camo fade T-shirt with fade out camo design rising from the bottom to a ribbed crewneck top.

HYPE are known for their out-their collection, placing a strong sense of fun and irony up front in their designs. Previous collections include one based on Pokémon, Teenage Mutant Ninja Turtles, and Spongebob Squarepants.

Peep the lookbook shots and vid from HYPE, shot in their local stomping ground of London, above before copping direct from Footasylum.

Senior Branded Content Editor

Works on paid-for content from brands you want to know about. Still never been to Tokyo.

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