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With the help of some big in-house names, California music label Top Dog Entertainment has released a lookbook for its 2016 holiday collection.

Kendrick Lamar, Jay Rock and SZA all feature in the stern shoot, with key pieces including bomber jackets, hoodies, hats, and graphic tees. A snarling Rottweiler motif runs throughout — it’s menacing countenance only matched by Kendrick’s — along with some walf gothic font.

Prices range from $20 to $190, and you can shop the range by clicking the link below.

It’s been said Kendrick will co-headline next year’s Coachella alongside Beyonce.

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