Where form meets function

2016 has marked a comprehensive year of innovation for social media giant Instagram, and now in its final push for the year, Instagram has finally announced that its new live-streaming service has begun rolling out today in the U.S.

In a manner similar to Snapchat, the new feature offers a chance for a gleam into your favorite Instagrammer’s day-to-day life. Live broadcasts are similar in nature to those you’re already familiar with seeing on Facebook; you will be able to add express your fandom with “hearts” as you watch. If you’re living in the U.S., the feature should be available to you today, while other countries will gain access over the coming weeks.

Earlier this year, Instagram introduced disappearing photos and videos in a shameless attempt to integrate some of Snapchat’s best features into their system.

How do you think this will change the way people share on the social media platform? Let us know in the comments below.

Words by Marcus Cho
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