Where form meets function

The Pantone Color Institute has announced its Color of the Year for 2017 — Pantone 15-0343, or “Greenery.”

The color is said to be symbolic of “new beginnings” — fitting after what a terrible year 2016 has been — and is described by the institute as a “fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”

The award is supposed to be a color snapshot of what we see taking place in our global culture, serving as an expression of a mood and an attitude. This year, that mood and attitude is a pining for a fresh New Year, healthier food resolutions, vegetarian trends, grass, and the outdoors — in one word, environment.

“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” Laurie Pressman, the Pantone Color Institute’s vice president, told Forbes. “(Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

Environmentalism is hardly a revolutionary concept in 2016, but the movement does seem to have reached a bit of a crescendo this year, in part due to high-profile documentaries like the Leonardo DiCaprio-fronted Before the Flood.

Feeling inspired? Pantone’s app lets you create color palettes from your iPhone.

Daniel is the editor of Highsnobiety Life. He grew up in north of England but is now based in Berlin.

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