Where form meets function

The Pantone Color Institute has announced its Color of the Year for 2017 — Pantone 15-0343, or “Greenery.”

The color is said to be symbolic of “new beginnings” — fitting after what a terrible year 2016 has been — and is described by the institute as a “fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”

The award is supposed to be a color snapshot of what we see taking place in our global culture, serving as an expression of a mood and an attitude. This year, that mood and attitude is a pining for a fresh New Year, healthier food resolutions, vegetarian trends, grass, and the outdoors — in one word, environment.

“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” Laurie Pressman, the Pantone Color Institute’s vice president, told Forbes. “(Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

Environmentalism is hardly a revolutionary concept in 2016, but the movement does seem to have reached a bit of a crescendo this year, in part due to high-profile documentaries like the Leonardo DiCaprio-fronted Before the Flood.

Feeling inspired? Pantone’s app lets you create color palettes from your iPhone.

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