PUMA has released a new women’s silhouette called the “Basket Heart,” and to celebrate, it held a huge event in the hip distinct of Shoreditch, London.
The big do welcomed the shoe (which is said to be Cara Delevingne’s latest crush, FYI) into the PUMA family with guests enjoying live music, DJs and cocktails, as well as beauty treatments like manicures and hair braiding.
The Basket Heart riffs on PUMA’s iconic basketball court sneaker, the Basket, but includes a synthetic leather patent upper and billowing oversized laces for a more feminine look. It also comes with a breathable EcoOrthoLite sockliner for optimum fit and comfort, alongside a standard grippy rubber outsole.
Check out the images above to see what went down at the event, and stay tuned to find out what the stylish guests were wearing.
In other news, the mita sneakers x PUMA “$1000” Clyde collab has returned.
- Photography: Sunny Lau / Highsnobiety