In pulling inspiration from the archives of the iconic beverage company, KITH presents a contemporary assortment of apparel and accessories, further offering a two-dimensional collection that commemorates a pair of recent milestones, the opening of KITH Miami and KITH Aspen.
The project is broken down into two parts, with the first focusing on the worldwide presence of Coca-Cola, which further represents an aspiration shared by KITH, in addition to the unmistakable diversity of Miami Beach. The array of styles then feature various international Coca-Cola logos, specifically Israel, Japan, Korea, Sri Lanka, Thailand and the U.S, as the collection consists of denim jackets, pullover hoodies, tees, caps and pins. Also presented is a special co-branded Coca-Cola glass bottle that will be given to customers with any in-store purchase of the KITH x Coca-Cola collection.
The Miami release is then ultimately highlighted by a Coke Float Bar located in the KITH Treats section, rounding out the multidimensional collaborative experience.
The second part of the joint effort centers around KITH’s new Aspen initiative. Coke’s classic polar bear story is then brought to life through a selection of sentimental lifestyle product, mirroring the cold weather climate.
Coca-Cola’s signature polar bear has been reimagined and showcased on hoodies, tees, beanies and other products, accounting for the first time ever that the bear has donned different clothing.
KITH’s Coca-Cola collaboration releases on Saturday, December 31, with the first half of the collection being available at all KITH flagship stores and online. The second portion of the project will also be available at the aforementioned locations, in addition to KITH Aspen.
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