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In case you were wondering — yes, Polaroid prints are still all the rage. For this, Polaroid introduces a new camera, Pop, that shoots and prints three-inch by four-inch photos, instantly. The device also acts as a digital camera, allowing the user to shoot in either digital or print formats, or even both simultaneously.

Pop boasts a 20-megapixel CMOS sensor, dual-LED flash, 3.94-inch touchscreen LCD, and can record 1080p video, all while writing to microSD cards up to 128GB. In addition, you can take advantage of Wi-Fi and Bluetooth to transfer images.

As for now, we do not know how much the Polaroid Pop will cost, but expect a release to take place towards the end of the year.

Not NYC, not LA.

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