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After performing a number of hit singles at Alexander Wang and Beats by Dr. Dre’s collaborative holiday party, we now find R. Kelly officially joining the #WANGSQUAD by starring in the 33-year-old designer’s new SS17 digital campaign.

The Grammy award-winning singer, songwriter and producer is seen alongside fashion model Anna Ewers in the campaign imagery, doing what else, but smoking a cigar — very R. Kelly-like.

For a look at Alexander Wang’s R. Kelly-featured SS17 digital campaign, see the gallery above.

Previously we saw rising hip-hop star Lil Yachty starring in a new SS17 Alexander Wang ad.

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